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Clothes Change Season To Get Together &Nbsp; Quality Can Not Be Discounted.

2010/11/17 13:17:00 44

Get Dressed Up

  

The season is already early autumn, the weather is cool, but the clothing market "

price war

But it is heating up.

In the face of such fierce market competition, "just listed".

New products in autumn and winter

"In the ranks of discount clothing sales, competition began to discount.


There are many promotional posters in the clear windows and windows, and the wording is not elegant. "Autumn and winter new products are as low as half off". So, what is the reason why many garment manufacturers are so keen on "discount promotion"? Are they really profitable customers, or are they profitable and hidden? Obviously, the market is the touchstone for testing the quality and quality of all products.

When the quality problem of discount clothing is frequently seen in the newspaper, the promotion purpose of distributors has become increasingly apparent when the sales promotion clothing is repeatedly complained by consumers. The answer to the above questions is self-evident.


When Taobao customers fall in love with discount clothing, businesses will find profits, and they will "do anything" in front of their interests.

In view of this, experts remind consumers that clothing discount is too much, some cheap can not "pick up", consumers must buy clothes to guard against sales pitfalls.


  

Season change

Promotion

Clothing starts the "price war".


Entering the October, autumn is becoming more and more popular. Summer and autumn clothing has also entered the peak season. The major shopping malls and clothing stores in Zhengzhou have been offering discounts and promotions. Clothing dealers are also trying their best to attract consumers.


"Summer clearance", "tears treatment", "spitting blood sale", "low to ninety percent off", "buy 300 to send 200", "clearance bonus, the whole game 2 fold"...

Wandering around the clothing market near the 27 District railway station in Zhengzhou, we can easily find that whether it is a brand clothing store or a street stall in the street, we can hear the discount sales promotion everywhere. Gorgeous, colorful promotional posters and banners are also full of stores.

Coincidentally, apart from the clothing market near the railway station, Zhengzhou 27 Dehua pedestrian street, big Shanghai City, department store, and big business new mart are also competing for a discount sale.

Recently, reporters visited the survey found that Zhengzhou 27 Dehua pedestrian street hundreds of shops, without exception, clothing discount sales, big business new mart, department stores, big Shanghai City, and Parkson and so on almost all clothing counters, too, but the discounted sales promotions of different businesses vary widely.

For example, some are seasonal discounts, some are clearing up, some are buying one get one, some are full back, and so on.

It can be seen that "summer clearance", "discount sales promotion" and "special sale" have become the main theme of the autumn clothing market in Zhengzhou. With discount sales and sales promotion as the sales means, it has become a common practice in the clothing market.


"Although it's autumn now, sometimes the weather will be a little bit hot. At the moment, we just don't sell many new kinds of autumn clothes just now, mainly in summer wear."

A salesperson of a clothing store on the third floor of Zhengzhou department store said that in order to attract more consumers, the clothing store is doing discount sales promotion activities. According to the style and number of clothing, all the summer clothing in the store has different discount, the maximum discount rate can be ninety percent off.


Admittedly, it seems reasonable that the clothing operators in the seasonal season will discount some of the seasonal clothing for the closing funds.

However, it is unthinkable to reporters that many "autumn and winter new clothes" are also following suit.

Yesterday, when visiting the new business mart, the reporter found that many clothing counters had opened the "autumn and winter new products" area, but most of them were marked with a new 8 to 10 percent off discount.

However, in a foreign brand clothing store on the four floor of the shopping mall, the reporter found that a promotional poster with "autumn and winter new products as low as half off" is particularly eye-catching.

"All the clothes on the shelves in our store are brand names in Italy, France. They belong to high-end clothing. The price of each garment is over 1000 yuan, and some of the new ones are still over 10000 yuan.

In the past, there was no discount for our new listing, but this year's competition in the clothing market is too keen. Last month, our sales volume was zero.

Therefore, after the application to headquarters, we have such a low discount.

The store owner said with a look of frustration.


Clothing discount, quality also "discount".


Obviously, the sale of clothing, especially the discount of famous brand clothing, has brought benefits to the consumers. They spend a small amount of money to wear high-grade clothing with taste.

However, this is not the case.

When interviewed by reporters, it was found that most of the clothing dealers had developed "overlord" clauses to varying degrees in the sale of seasonal goods, such as: "special merchandise is not exchangeable", "seasonal promotions do not test, no refund, no change", "discount goods without Three Guarantees" and so on.

It is precisely under the promotion of these overlord clauses that many garment traders appear to be "unscrupulous" in front of their interests. They not only ignore the legitimate rights and interests of consumers, but also greatly reduce the quality of clothing and after-sale services. Some dealers even alter the price information of clothing and sell them to consumers.


"When I bought this dress, the salesperson said that because it was a special price, clothes could not be tried on, and it could be tried after payment. If not, the same style number could be changed.

So I paid the money, and it turned out to be very unfit and too small after I tried it on.

At 3 p.m. yesterday, reporters visited a clothing store in Dehua 27 pedestrian street, and found that a customer was having a dispute with the shop assistant for the sale of clothes.

"She said that I could change the money before I tried to wear it. I didn't know that they were left with this number only after I tried it on.

When I talk about things, I don't want to change them. It's a rigid rule of the company.

Do you say this makes people angry or angry? "The consumer told reporters that they bought clothes at a discount price, but did not think they could afford to wear them.


"I like this dress very much, but the price tag two months ago is 780 yuan. I have seen it several times, that is, the price is too high to afford, and I have been thinking about buying it again after the season break.

It can be found that after the discount, the price has changed, from 780 to 1700 yuan, and 680 to sixty percent off.

It's not cheap. I know it's not as good as buying two months ago. "

In the face of discount clothing, Zhengzhou University three student Li Mou in Dehua pedestrian street "Ladies square" also encountered such a worry.


In view of the above problems, yesterday afternoon, the reporter called the Zhengzhou Consumers Association.

According to the head of the association's office, since the beginning of autumn in August 7th, the consumer complaints and reporting center of the association has received 68 complaints about seasonal costumes, an increase of 35% over the same period.

And clothing shrinkage, cracking, off-line, dirt, fade, size and label discrepancy, misleading price, washing method logo is not clear, as well as sole fracture, glue, water and so on, become the focus of season clothing complaints.


Experts remind that some cheap can not "pick up".


"The discount sale of seasonal clothing and the price reduction of defective products are not the same concept, and there are essential differences between the two in the after-sales service guarantee.

If consumers buy discount clothes, if they have quality problems, they should deal with the "regular goods" according to the actual situation, and give them three guarantees, such as warranty, refund, replacement and so on.

When the clothes are sold in season discount, the clothing dealers' unilateral stipulations of "special offer goods will not be returned", "seasonal sales promotion products are not tested, no replacement will not be replaced", "discount goods do not have three package services" and other provisions are typical overlord clauses, and are not legally binding.

In response to the many problems encountered by the consumers in the discount clothing, Li Wenjie, Deputy Secretary General of the Henan clothing association, said in an interview with reporters.


In addition, according to the issue of two price tags for a garment, according to Deputy Secretary General Li, according to the regulations on price prohibition fraud promulgated by relevant state departments in 2001, the original price refers to the lowest paction price that the operator has traded in the trading place seven days before the price reduction. If there is no paction price in the first seven days, the price of the last paction before the price is taken as the original price.

And the price of a garment that the consumers encounter is two price tags, and the price difference between one price tag and the two bid price is far reaching. This is the operator's use of a false or misleading price form for price fraud, and the government price department shall investigate its responsibilities according to law.


Finally, Li Wenjie also reminded consumers to keep rational when buying seasonal clothes. They should not be confused by low prices and ignore the quality of commodities. In the specific purchase of seasonal clothes, we must first check carefully whether there are quality problems and ask for trial wear; secondly, we should take the initiative to understand the quality commitment and washing methods of businesses. Finally, we need to ask businesses for invoices and other related vouchers. If we find quality problems, we should promptly protect their legitimate rights and interests in relevant departments.

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