Dangdang Li Guoqing: Profit From Clothing "Shanzhai Goods"

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In March 14th, the leading comprehensive online shopping mall in China.

"The entity bookstore is not enterprising"

"Before saying Dangdang's growth was 80%, it was an enlarged cake, and only 20% of them were stolen from the physical bookstore. Now I am more justifiably speaking.

Take last year as an example, Dangdang's book business is still growing by 50%, but the physical bookstore is still the growth of 3%-5%.

On the evening of March 14th, in an interview with Nanfang Daily reporter, Li Guoqing retorted that the physical bookstore had a strong impact on Dangdang. Despite the frequent closure of physical bookstores in recent years, there was no direct connection between Dangdang's expansion and Dangdang's expansion.

Li Guoqing further pointed out that the biggest blow to domestic bookstores is not Dangdang, but mainly from the pressure of rent. "In the past ten years, there has been a great change in the decoration of the supermarket, but our bookstore has not changed much. It should be changed! For example, a sofa in the bookstore."

According to incomplete statistics, Dangdang book sales account for Chinese books.

"Selling cottage clothing this year"

However, despite being well ahead in the field of online book sales, Dangdang is not willing to "bite the book to the old". Following the announcement of the 2010 earnings report, Dangdang also disclosed plans to expand its product line to promote business development, and will increase its products in addition to media products such as books and DVD.

In addition to the three target categories of household products, maternity and infant products and skin care products, we will cultivate fourth target categories in the field of clothing this year, namely the "cottage goods" for clothing sales, but we will control the source of clothing.

Li Guoqing stressed that Dangdang will insist on selling free brands in the field of clothing, and now there are 500 clothing businesses that sell goods, and 50 of them will go to fans or Mcglaughlin.

"In addition, in the management of express companies, there must be a big strategy this year. Now the profits of the express company are getting thinner and the competition is becoming more and more intense. We should consider increasing the price of the express company."

Li Guoqing revealed that it will provide a 5% to 10% price increase for the courier company to cooperate with Dangdang, so as to cope with the wage increase of express company employees.