How Does Shoe Clothing Shop Operate To Reduce Costs?

< p > > a href= "//www.sjfzxm.com/news/index_x.asp" > net business < /a > in recent years shows a geometric growth trend. As of 2012, Sichuan has 3 million 170 thousand Internet dealers.

According to the West shoe city wholesaler, wholesale shoe orders online shop accounted for most.

Shoemaking retailers also reflect that they have opened their own stores and have put the goods on the Internet.

It can be seen that "online shopping" has been deeply rooted in the hearts of the people. Some people posted on the Internet saying that many friends around them hide the same dream: hoping for a stable job, plus a fashionable online shop that can enjoy "a happy life".

So, if a Chengdu people open a shop, what are the "cost secrets"? < /p >

< p > < strong > no less than physical store expenditure < /strong > /p >

"P" to open a network shop to spend how much, there are many objectivity of the "a href=" //www.sjfzxm.com/news/index_x.asp "> /a >.

For example, the cost of logistics is 3 yuan cheaper in Shanghai than in Chengdu, and the rent in Chengdu is one or two cheaper than in Shanghai.

For example, if you want to open a "fashionable shoe store", the goods in Yiwu, Zhejiang are cheaper than half of Chengdu, and if you want to open a tea shop, Chengdu is much cheaper than Yiwu.

Therefore, before opening a shop, we must combine the resources advantages of the locality.

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< p > first, no matter where to open a shop, now the usual < a href= "//www.sjfzxm.com/news/index_x.asp" > mode < /a > is registered by means of some large platforms. Of course, most registration is free, but if you want to operate many platforms, you will have to charge.

Take Taobao store as an example, the "low end" decoration is about 100 yuan, and the template is the cheapest. It costs 60 yuan (permanent). It costs about 120 yuan per month to upload pictures.

In fact, a little better "decoration" every month is more than 500 yuan.

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< p > secondly, rent and < a href= "//www.sjfzxm.com/news/index_x.asp" > labor cost < /a > is one of the largest expenditures.

To open a "husband and wife shop" calculation, probably rent at least 800 yuan, wages can be "removed", but the "husband and wife" two people's living expenses also need more than 3000 yuan.

Of course, business is bigger and recruiting is necessary. At present, there is a shortage of people in Chengdu online shop. The charge is about 4000 yuan / month, and customer service is more than 2000 yuan / month.

At the same time, it also needs net fee, water charge, electricity charge and management fee, which is more than 400 yuan per month.

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< p > again, the cost of raw materials is also very high.

If you make women's shoes in Chengdu, the advantage is not to enter a lot of goods, because many women's shoes factories in Chengdu have already "touched the net". They can reach an agreement with the shoe factory.

At present, many Chengdu shoes are stocked in the west river or Jinhua.

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Less than P > Fourth, shipping costs are also needed, and promotion of shoe stores is indispensable.

At present, Chengdu material < a href= "//www.sjfzxm.com/news/index_x.asp" > flow fee < /a > 4 yuan per ~8 yuan, each pair of shoes to give a pair of insoles, each insoles also need 0.3 yuan.

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< p > above 4 aspects. If you open a "husband and wife shop" mainly selling women's shoes in Chengdu, the cost (no loss) should be at least a month: Taobao shop "decoration" 500 yuan + rent, labor cost 4200 yuan + raw material service charge 2000 yuan + logistics fee (according to single plan), 4 aspects of expenditure 7%, 60%, 30% and 3%.

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< p > however, the head of a network operator of the top 100 Internet operators in the world said that the expenditure in these areas is the most basic. If the order is more, the proportion of expenditure in all aspects is also different or even very different.

"When the order is placed, the expenditure of the shop will increase rapidly, and it will not be less than a physical store. While the physical store has time to work, there will be more people in the shop for 24 hours, but it will be more tired and harder."

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< p > < strong > the cost is increasing < /strong > < /p >.

< p > Xiong Jianbing, the leader of Sichuan Internet Alliance, is an earlier group of Sichuan local network operators. At present, Xiong Jian Bing's company mainly provides services for network operators, such as "store decoration", "store operation and promotion" and so on.

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< p > according to him, many large network operators in Sichuan started in 2009, but compared with that time, the cost of opening a shop has increased by about 5 now. "The competition is intense, and there is no need to promote it before, waiting for customers to come to the door. Now it is doing a lot of advertising, asking customers."

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< p > several other network operators also said that in 2012, the rent of the same lot has increased by more than half. "The North Second Ring Road is a relatively concentrated place for the Internet operators. It used to be around 10 yuan per square meter, and now it is 18 yuan, and it has gone up a lot."

For the Internet business, the cost of manpower is the biggest increase. A person in charge of the Internet business in Sichuan said that he started to do business at the end of 2008. "3 years ago, the customer service salary was around 1500 yuan. Now it is more than 2000 yuan, and it also needs to eat and lodge. No one is living."

At the same time, with the increasing competition of online stores, "art workers" and "operational talents" are in short supply. The technology has even risen to 4000 yuan.

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< p > in addition, "Taobao used to shoot the card machine before, and now it needs to be improved. It is all taken by a SLR camera."

At the same time, many shopkeepers will ask the "network model" to take pictures, the price is about 800 yuan / day.

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< p > for Chengdu Internet merchants, in recent years, with the rise of raw materials and oil prices, clothing, footwear and freight rates are also increasing with the "one year higher than one year".

The above condiment network operator said, compared with 3 years ago, the network operators now have very high technical requirements, do not know "art workers", do not understand "marketing" basically can not do it. "They used to work hard, as long as they are willing to work hard, but now they can not do so. The market competition is very fierce, and they need to be publicize, and the technical threshold is greatly improved.

It's not easy to open a shop. It's much more complicated than opening a physical store. "

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