Home Textile Promotion Strategy Becomes A Magic Weapon For Businesses To Improve Their Performance

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Home Textiles < /a >, as a durable consumer goods in the family, its sales volume is no faster than that of fast selling products. Therefore, the promotion of home textile brand is especially popular and is also a magic weapon for home textile franchisees to improve their performance.

But the walking market also found that most of the promotional activities in the home textile industry are similar. There is no novelty. Therefore, as a home textile distributor, it is necessary to combine the product characteristics and brand culture, adjust the rhythm and strategy in the right time and suitable channels, and integrate effectively with the promotion season. Then every promotion will pave the way for the next marketing activity.

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< p > < < a > href= > //www.sjfzxm.com/news/ > home textile products < /a > agents must find the core points of their sales promotion, and then closely focus on it to embody their own advantages.

We must plan for the business area and pedestrian street where we are in business, and determine the core of sales promotion. This requires a breakthrough in image promotion, product promotion, personnel promotion, advertising promotion, joint promotion and service promotion. We need to point to the surface, promote the whole through the face, and gradually form our own unique sales promotion mode.

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< p > the key point of image promotion: let the store image be distinctive and capture the eyeball < /p >

< p > the value of commodity 60% depends on image, and home textile is even more so. A unified store image will attract consumers' attention very well. Dealers can optimize the situation one by one, according to the actual situation.

The terminal's image layout, as a distributor, is promising. The image of the terminal should be clear and concise, and highlight the connotation and artistic conception of emotion, so that we can quickly catch the eye of consumers.

Dealers can take some props as auxiliary display, reflecting the unique brand style and artistic conception.

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< p > > a href= "//www.sjfzxm.com" > product promotion < /a > key points: all kinds of products are carefully differentiated < /p >

< p > when making product promotions, we must divide the products into four categories: unsalable, broken codes, seasonal products, image products, stimulating popular products and profit products.

We should use image products to attract the attention of high-end consumers.

Promotional items.

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< p > key points of personnel promotion: understand the needs of customers and guide customers to buy < /p >

< p > sales.

Most home textile dealer friends often ignore the selection and training of guide buyers.

A well trained and extroverted shopping guide is generally more than three times more successful than the general, poorly trained, and not good at communicating with customers.

Therefore, it is an effective way to improve the sales volume by training the distributors.

Of course, the training content is also various, including not only a href= "//www.sjfzxm.com" > brand culture < /a > product information, but also the guide's mentality and marketing communication skills.

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