Chinese Textile And Garment Enterprises Actively Develop Market Awareness

< p > an exhibition can reflect the trend of the market's cold and warm. An exhibition platform can also witness a bit of action in the process of pformation and upgrading.

The exhibition booth of export enterprises is not only the product itself, but also the achievement of pformation and upgrading.

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< p > in the fourteenth "China a target=" _blank "href=" //www.sjfzxm.com/ "textile < /a > a target=" _blank "href=" target= "> Clothing Trade Fair (New York) exhibition, our textile industry has changed its exhibitors' ideas. Through upgrading the product design and strengthening customer service, we have displayed competitive products to foreign buyers, and showed the gratifying results of our enterprises extending to the two sides of the" Smiling Curve ".

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< p > < strong > change the train of thought and strengthen the effect of exhibiting < /strong > < /p >

< p > in the past impression, the "export-oriented" professional trade exhibition pays more attention to the atmosphere of business negotiation.

A table, chairs, and some sample clothes are all the contents of individual exhibitors.

Such exhibition ideas are quite different from the domestic exhibitions.

The reason is that textile and garment export enterprises in China mostly rely on foundry production, and competitiveness is reflected in the perfect processing capacity and product prices.

In recent years, as China's textile a href= "//www.sjfzxm.com/news/" > garment industry < /a > cost competitiveness has been weakened, more and more export enterprises have realized the importance of upgrading the design capability.

Therefore, when participating in foreign exhibitions, enterprises are also beginning to change their thinking, focusing on strengthening the effect of exhibitors, starting from product selection and Exhibition techniques, reflecting their own design capabilities.

At this year's New York exhibition, in a rather large fixed booth, enterprises have also started to write articles, or display posters according to their colors or styles, or display posters in the booth. These exhibitors follow the "exhibition guide" issued by the organizers, strengthen the visual effects of the exhibits in limited space, and display the products to the global buyers better and more accurately in a shorter exhibition time.

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At the P exhibition, there were many businessmen asking questions before the booth of the "old brand" foreign trade enterprise, Shanghai Pegasus import and Export Co., Ltd., which attracted people not gorgeous decoration techniques, but plain woven a href= "//www.sjfzxm.com".

According to Chen Yanping, the exhibitor of Shanghai Pegasus import and Export Trading Co., Ltd., before the exhibition, the company chose "heart" for product category.

The products are mainly leather jackets, cotton padded jacket, outdoor sportswear, etc.

In addition to winning the favor of Native American customers, businessmen from Chile and Canada also expressed their hope to further cooperate with the company through this exhibition.

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< p > "this company can get a good effect of exhibiting, mainly because we focus on the classification of clothing varieties, and highlight the characteristics of clothing when the products are displayed.

Therefore, it is easier for our guests to find the style they need in our booth.

Despite the downturn in the external market in recent years, the export of Shanghai Pegasus in the traditional market has been relatively stable.

Chen Yanping believes that this aspect is due to the continuous improvement of product design and quality. On the other hand, the promotion of product terminals has been intensified. "In recent years, we have actively participated in the international textile < a target=" _blank "href=" //www.sjfzxm.com/ > clothing exhibition < /a >.

In New York, we have also changed the way of participating in this important business platform to open up the US market.

Now, before participating in the exhibition, we will carefully consider who the target customers are and what kind of exhibition results they want to achieve.

In the process of exhibiting, we will focus on improving communication with customers.

Communicate as professionally as possible and introduce the good style design and fabric characteristics to our customers with professional vocabulary.

If we want what our customers want and what our customers do not expect, we will also consider them well.

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< p > < strong > enhance design remolding competitive advantage < /strong > < /p >

At the P exhibition, Shanghai Pegasus won the favor of international buyers through targeted product positioning and specialized services, while Shandong Dai Yin group harvested orders with the promotion of product design and quality.

"Our products are mainly" a href= "//www.sjfzxm.com" men's suit "/a, and the company's own brand Renault suits have more than ten exhibitors.

Now, we are in touch with some of the businessmen we met at the exhibition.

Shandong Dai Yin Textile Group Limited by Share Ltd Sales Manager Wang Junwei said.

Speaking of the feelings of the current US market, he admitted that the situation of merchants' pressure on orders still exists, not only related to the lower price tolerance of the terminal market, but also closely related to the pfer of some orders to Southeast Asian countries.

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Less than P, Wang Junwei felt alone.

Some exhibitors said that Southeast Asian countries seized the momentum of low-end orders, and their cost competitiveness attracted the attention of European and American buyers.

"Some of our major customers will pfer part of their orders to Vietnam, Indonesia and other countries.

In terms of labor, raw material costs and other factors of production, our competitive edge is gone.

Said an official in Ningbo, Zhejiang.

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< p > at present, China's < a href= "//www.sjfzxm.com" > textile industry < /a > labor cost is more than 1~3 times higher than that of Southeast Asian countries, and the cost of cotton is more than 30%. In addition, Southeast Asian countries enjoy preferential tariffs in developed countries. Even if China's industrial system and production efficiency advantages are brought into full play, the international competitiveness of low and medium grade products has also declined significantly.

"In the current situation, our enterprises must change their competitive edge, and we must work hard on the clothes which are relatively complex in style, make difficult coefficients and have complex processes, and also enhance the quality of products.

In order to further meet the needs of the market, we set up a branch in the United States, responsible for collecting design inspiration, and domestic team for product development.

In addition, in May this year, our Renault brand suit was awarded the "export exemption certificate". This honor is attributed to our strict control over product quality, and the cost of inspection is also saved for the enterprise.

Our annual sales of Western-style clothes in the US market have now reached 100 thousand sets.

Wang Junwei said.

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< p > < strong > internal refining strength to grasp the opportunity for recovery, < /strong > /p >

< p > in the view of most exhibitors, the recovery of the US market is obviously better than that of Europe at this stage.

According to the latest statistical data of Retail Metrics and the International Shopping Center Association (ICSC), the US textile and apparel year-on-year sales increased by 4.4% in July. The year-on-year growth in retail sales reached the highest level since January this year.

In view of the revival of business opportunities in the US market, China's textile a href= "//www.sjfzxm.com" > garment enterprise < /a > also hopes to find more market opportunities with the help of the "New York Exhibition" platform.

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< p > AI Yi Mei Group Co., Ltd. has participated in the "New York Exhibition" for the second time this year. The US market now accounts for 10% of the proportion of the company's export sales.

"With the help of this exhibition, we visited some of our regular customers and approached some new customers."

According to Yan Jianfeng, the manager of the company, in order to meet the needs of the American market and reduce production costs, the fabric of the company's clothing has reduced the use of cotton fiber and increased the use of alternative fibers.

In addition to adjusting the product structure, Aii Mi is also strengthening the talent construction work. At the end of 2012, the company carried out the first batch of training work of < a href= "//www.sjfzxm.com > > senior garment < /a > production workers, and enriched the company's talent team.

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"P >" changes in the environment, labor costs, the RMB exchange rate, cotton prices fluctuate, these factors will have a great impact on exports, which requires our enterprises to have a certain ability to resist risks, and be able to actively cope with the current situation.

In addition to product adjustment and personnel training, we are also adhering to the "two legged" walk, while developing the domestic market while operating the export market, and further promoting the sales of uniform clothing by establishing our own brand.

Yan Jianfeng said that the United States is an important export market, and he hopes to get to know some powerful customers as soon as possible.

While looking forward to the market recovery, he will continue to improve its own strength in the market experience as well as other industries.

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