Dongguan Shoes And Clothing Enterprises Develop ASEAN Emerging Markets

< p > promoting quality enterprises to "go out" to develop economic and trade cooperation is an important part of Dongguan's pformation of the development mode of foreign trade and economic cooperation.

After the financial crisis in 2008, Dongguan introduced a series of measures to provide subsidies to enterprises, encourage a href= "//www.sjfzxm.com/news/index_c.asp", "Wan enterprises" /a "to open up new markets, while optimizing foreign trade structure, and actively encourage and support enterprises to" organize the group to go out of the sea "and" ship to sea ".

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< p > but recently, because the Federal Reserve began to consider the gradual withdrawal from the implementation of 5 years of extremely loose monetary policy, the prospect of tightening monetary policy in the US increased the attractiveness of US Treasury bonds and other assets, and capital began to return to the United States.

Emerging market currencies are beginning to depreciate and there is a risk of a new round of economic crisis. Under such circumstances, how should the enterprises that enter the emerging market cope with the situation?

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In the first half of this year, the export volume of Dongguan enterprises ASEAN reached US $1 billion 620 million, an increase of more than 30% over the same period last year.

Data show that since the start of the China ASEAN Free Trade Area in 2010, thanks to the sharp decline in tariffs, Dongguan enterprises are very active in exporting products or to invest and set up factories in ASEAN. However, some experts have warned that because of currency instability and trade protection, it is still necessary for Dongguan enterprises to develop ASEAN.

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< p > < strong > using the method of locking exchange rate to avoid risks < /strong > < /p >

Last week, the exchange rate of Malaysia's ringgit and India rupees reached a new low in recent years. At the same time, the exchange rates of Nantes, Brazil, Thailand and Thai baht in Real, South Korea and other currencies fell in P.

Some enterprises rely on bank cooperation to avoid risks by locking the exchange rate.

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< p > Guangdong Hui Fu Holding Group Co., Ltd. is a company specializing in general trade export.

Last year ranked first in Dongguan's industry, with a turnover of US $580 million.

Fang Guanghua, chairman of the company, told reporters that they had already noticed the news. This news should be bad news for most foreign trade enterprises in Dongguan.

As the currencies of emerging market countries depreciate, their export products are more competitive. Therefore, this year, Hong Fu has gradually increased its efforts to link customers and maintain the competitiveness of export products.

For companies that export emerging market businesses, companies also remind them of the exchange rate risk early, and suggest that they sign a long-term settlement agreement with banks and advance the exchange rate with banks to prevent the risk of exchange rate fluctuations.

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< p > < strong > enterprises returning to Southeast Asia return to Dongguan < /strong > /p >

Since P 2008, not only in Dongguan, but also in the Pearl River Delta, there has been a wave of "a href=" //www.sjfzxm.com/news/ "OEM" /a "moving to ASEAN countries, among which a target=" _blank "href=" //www.sjfzxm.com/ "> shoes" /a "industry is particularly prominent.

However, the momentum of relocation has slowed down recently. The reporters found that some OEM owners who had had the idea of relocation had decided not to shift after visiting Southeast Asia.

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P, a boss who once planned to set up a factory in Vietnam, told reporters that the growth rate of the emerging economies is decreasing, and that investors are accelerating the sale of emerging market stocks, currencies and bonds in recent days, because of fears that the Federal Reserve will reduce the size of the bond purchases.

The prospect of tightening monetary policy has increased the attractiveness of US Treasury bonds and other assets, but has hit the developing world market.

Emerging markets, such as some ASEAN countries, are losing money and the risk of investment is increasing, so the intention of setting up factories in Vietnam is temporarily shelved.

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< p > reporter survey found that the original intention of OEM to move to ASEAN countries was initially to reduce the pressure brought by the increasing human cost. However, due to the continuous rising of labor costs in Vietnam and other places in recent years, the advantages of "low wage" in Southeast Asian countries are being reduced.

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< p > the disappearance of labor cost advantages, coupled with the shortcomings of matching and efficiency, slowly decelerate the trend of Dongguan enterprises entering ASEAN to set up factories.

In the final analysis, whether the OEM enterprises choose to move out or stay, there is only one factor, that is profit, and labor cost is only one of many factors that affect the efficiency, not all.

Huajian group, China's largest female shoe production and export company, closed its factories in Vietnam.

The head of the company said in a media interview that although Vietnam's labor cost is 3/5 lower than that of Dongguan, many Vietnamese raw materials need to be supplied from Guangdong, because the Vietnamese shoe making facilities are not as good as the Pearl River Delta. The production efficiency is relatively slow, and the workers' proficiency is not as good as that of China.

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< p > Dongguan Tian Jun < a href= "//www.sjfzxm.com > > shoe material < /a > factory manager Chen Zhenghua specializes in shoe making material production. After Chen Zhenghua persuaded other people, he also wanted to move the factory to Vietnam to provide supporting services for the shoe enterprises to be moved out, but after some investigation, he found that such relocation is not cost-effective.

Chen Zhenghua said that the main reason is that the market share is limited.

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< p > due to the lack of industry support and the limited local market, some a href= "//www.sjfzxm.com" outsourcing enterprises, "/a", found that it is not easy to have a firm foothold in Southeast Asian countries, so some enterprises have been relocated to Dongguan.

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Wan Zhuopei, mayor of Houjie Town, Dongguan, said in an interview with the media that whether it is self innovation or expanding the market, it can find a very good configuration in Houjie. So these advantages make the enterprises that had originally been pferred out (a href= "http:// www.sjfzxm.com" > shoes industry < /a >) and finally chose to return to the thick Street P.

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Overseas opportunities seem to be tempting, but p is actually full of risks.

Speaking of Dongguan's opening up to the ASEAN market, Professor Jiang Lin of the south of the Five Ridges Institute of Zhongshan University and Dongguan special researcher, said in an interview with the media that the ASEAN market can not replace the traditional European and American markets. ASEAN's market share is relatively small. Most ASEAN countries have low consumption power, although it can provide a new market space for Dongguan's exports, but it is still an uncertain question whether we can digest the capacity of the manufacturing industry.

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< p > at the same time, Jiang Lin believes that Dongguan enterprises should not limit their ideas to the "selling things" level, and Dongguan enterprises should consider investing more in cooperation with ASEAN.

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< p > < strong > Wan Guan founded TV station < /strong > < /p > in ASEAN countries.

"P", although the currency of Malaysia and other ASEAN countries recently fell to the lowest level in three years against the dollar, but it did not affect the determination of the Dongguan YISHION group limited in the ASEAN market.

At present, the output value of the company's exports accounts for about 5% of the company's output value, mainly in Vietnam, Malaysia, Singapore and other ASEAN countries.

Guo Donglin, chairman of the company, told reporters that at present, YISHION has 5 stores in ASEAN and will open another 2 this year.

The store's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > is sold with the brand of "YISHION". The mode of opening shop is similar to that in China. The agent system is responsible for the dealership in Guangxi.

For now, the result is good.

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< p > Guo Donglin said, "a href=" //www.sjfzxm.com "> clothing export < /a > ASEAN, the tariff is very low.

Moreover, there are many young people and strong purchasing power in ASEAN countries. The style of YISHION is very suitable for ASEAN market, so there are not many stores, but sales are very high.

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Less than 90% of the trade products exported from Dongguan to ASEAN have achieved zero tariff. Apart from low tariffs, there are many Chinese in ASEAN countries. This is helpful to the development of market by P.

Last year, Dongguan Xinwen media group registered ASEAN satellite TV Limited in Thailand, and launched MGTV television to produce programs such as ASEAN and global political and economic news, economic and trade cooperation, cultural tourism and so on.

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He Jiang, general manager of new media group and Thailand ASEAN TV station director, said in a media interview that as early as 2010, the new Thailand group, which already had a larger scale, rented the 20 year operation right of the TCCTV2 channel invested by the Chinese General Chamber of Commerce and so on.

In the course of operation, the company found that the potential of the media market in the ASEAN region is huge, and with the increasingly close relationship between ASEAN and China and a large Chinese market, it is decided to set up a wholly-owned Chinese media organization in Thailand, an ASEAN economic power.

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The establishment of P TV station is very helpful to publicize and expand Dongguan.

It is understood that after Dongguan's new urban promotional film is released, MGTV will broadcast 12 times a day, and will also publicize the culture of Dongguan and the animation.

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< p > there are experts commenting that the investment of the new media is in the light of a certain way of thinking in the pformation and upgrading of Dongguan.

Quite a lot of industries and industries still do not have investment opportunities. Quite a lot of enterprises can not find the direction of pformation and the field of pformation.

The new media can cut the ASEAN market from a cultural perspective, which in itself is commendable.

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< p > some experts said that compared with ASEAN countries, China's industrial base is more comprehensive and advanced.

Southeast Asia does not have much industry foundation. Dongguan's machinery manufacturing industry, such as machine tools, < a target= "_blank" href= "//www.sjfzxm.com/" > textile "/a" industry, has advantages in Dongguan market.

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< p > Cao Yunhua, director and doctoral tutor of the Institute of Southeast Asian Studies, Jinan University, thinks that, in developing the ASEAN market, Dongguan can invest in ASEAN, because Dongguan has a lot of surplus capital and can go to ASEAN countries for a good investment opportunity; on the other hand, it can make good use of the ASEAN market to improve its own industrial structure. Dongguan needs to accelerate the pace of industrial upgrading, and it can make use of geopolitical advantages to pfer part of the labor-intensive industries, though it is very difficult, but this is a topic we must face.

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