Versace And Other International Brands Have Left The CTA Passenger Flow Quickly.

Compared with the sales performance of "neighbor" Xin Guang Tian, which has been leading the country for many years, the shopping center of China trade, which has been in operation for more than five years, failed to realize its strength. Instead, it became a lonely supporting actor. P Yesterday, we visited the Huamao shopping center to see that there were nearly 1/3 empty shops in the shopping mall, and some shops that were partly open for business had not seen the shopping guide for a long time. The owner of Huamao Center said that all the vacant shops in the mall have been rented out and the location will be complementary to the new world. < /p >
< p > see, many consumers eat and shop in the "good street" on the ground floor of the Huamao shopping center, which is connected with the subway. In contrast, positioning high-end, the theme is "gentleman Avenue", "fame Gallery", "art family life" 1-4 shops not only scarce passenger flow, and each floor about 3-6 of shops vacant. < /p >
< p > according to a customized brand SHARMOON shopping guide for a suit, it is difficult for consumers to enter the brand day. Most of the customers who enter the shop mainly buy neckties, belts and other accessories, and few require tailored suits. The two layer of FAMORY wedding dress shop has been opened for half a month, and it has not been opened yet. < /p >
< p > the world famous brands such as Versace introduced by Huamao shopping center when they opened their business have left one after another. Although many brands are still stuck in the mall, most businesses are not optimistic. The three layer is responsible for the calculation of a brand. The store rents 80 thousand yuan / month, and the "3000 yuan basic salary +20% Commission" manpower costs and utilities. The average monthly turnover of the shop is 100 thousand yuan, and there is little left behind. The two level, a a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > brand guide, also indicates that there are few customers in the shop, "few new customers, mostly repeat customers". It is reported that the monthly turnover of the shop is around 30 thousand yuan. < /p >
According to statistics, the sales volume of Xinguang world in 2008 was 2 billion 500 million yuan; in 2009, it was 3 billion 300 million yuan; in 2010, 4 billion 829 million yuan; in 2012, the sales volume of Xin Guang world reached 7 billion 300 million yuan, leading the department store in addition to vegetable 100. "P" < /p >
< p > Guo Zengli, director of China shopping center industry information center, said that the project of Huamao shopping center, which is invested by Beijing Guohua Real Estate Co., Ltd., is reasonable. The high-end projects such as hotels, office buildings, Xinguang world of Huamao center have played a role in the region, and each project has good synergy. However, compared with other formats, Huamao shopping center is indeed lagging behind. Guo Zengli said that the connection with the MTR has brought good passenger flow support conditions to Huamao shopping center. "There is a large passenger flow on the ground floor connecting the subway, which shows that Huamao shopping center has a strong passenger flow capacity." Guo Zengli pointed out that after the introduction of Xinguang heaven and earth as the main store in Beijing Guohua real estate, there are two modes of operation of Huamao shopping center: one is to continue the positioning and brand of Xinguang world, and the other is to serve the supporting business of offices around the center of China Trade Center. Two However, due to the swaying of the Huamao shopping center, the embarrassment of business is now in operation. < /p >
< p > Wang Yongping, vice president and Secretary General of China commercial real estate association, said that the Huamao shopping center itself lacks commercial interaction and the whole property form lacks characteristics. At the same time, compared with Xinguang world professional operation team, Huamao shopping center is operated by developers and lacks operational experience of commercial projects. The Huamao shopping center has been operating in the wrong place with the Xinguang world, mainly customized services, but its performance has not changed much. < /p >
< p > Wang Yongping said that because the surrounding projects locate more high-end people, developers' expectations for China trade malls are too high. "If the project can be put down, office buildings will be significantly better than the current shopping malls." < /p >
< p > Lai Yang, Secretary General of the Beijing Business Economics Association, said that after the operation of Taiwan's new light and three Vietnam, the new light world has an obvious advantage in brand mix and marketing. The Huamao shopping center is handled by real estate developers, with insufficient investment and brand aggregation capabilities. "The non professional team lacks the resources of attracting investment and the ability of brand combination. Even if the business projects are revitalize in the early stage, there will be stamina and weakness." < /p >