Faced With The Pressure Of Development, Huidong Shoe Enterprises Choose To Embrace Together.

< p > in Huidong, < a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a > town Huang port, located in Guangdong, Guangdong Province (known as the international a href= "//www.sjfzxm.com/news/index_c.asp" > shoes industry market < /a >), but the market entry rate of 72.4% of the whole market makes the general manager of the market operation Wang Wang feel the pressure, "we only rent here or sell, in order to provide a cluster of footwear development platform, but the 1 year rent free appeal seems to be insufficient."

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Yesterday, 10 a.m. yesterday, around 80 thousand square meters of shoe market, around the shop, Wang told reporters that the whole market had 532 berths, and the monthly rent for each shop was 4000 yuan. Although there were a series of rent reduction policies, some of the shops were still "time to stop". P

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< p > "now the competition of traditional industries is more and more intense. In the past, only a href=" //www.sjfzxm.com/news/ "> shoe industry < /a > was developed in Huidong, but now almost all provinces in China have professional bases, and the profit margins are getting smaller and smaller.

Wang said that since the second half of 2007, everyone's business has been beginning to fail, because Huidong's a href= "//www.sjfzxm.com/news/" > shoes enterprises < /a > basically are export-oriented, with the depreciation of the US dollar, the RMB exchange rate increases, the export cost increases, and the profit margins of export enterprises are compressed.

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< p > "2 years is a novice, 3 years is a good hand, and 5 years can be a boss."

Because the technology content of shoe industry is not too high, to a certain extent, many skilled workers are unwilling to continue to work.

"Wang said, this has led to the emergence of shoe enterprises in Huidong, but more factory shoe factories have not been registered in the industrial and commercial tax department, so" how many shoe factories are there in Jilong and Huang Bu? "

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< p > the direct consequence of low entry threshold is vicious competition. The result of vicious competition is the overall profit space compression.

With the increase of < a href= "//www.sjfzxm.com" > shoe factory < /a >, small workshops also join in the competition. Customers do not need to pay first, and the goods will be returned for 30 days or even 90 days after delivery. As a result, once the capital chain breaks, the shoe factory can only wait for death.

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< p > Wang told reporters that compared with the reduction of orders and vicious competition, people worried about "brand".

According to statistics, only two towns of Jilong and Huang Bu have more than 1 thousand registered trademarks of shoes, but they are truly few brands.

Wang said that trademarks can not be equated to brands, which not only need good product quality, but also have good technical content and cultural connotation.

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"P >" who doesn't want to create a brand, but it's really hard.

"Mr. Liu, who is a shoe manufacturer in Huang Bu Town of Huidong County, said that the brand can not be built overnight. It often takes years, even decades, and requires a lot of capital investment. Before building a famous brand, tens of millions of dollars need to be invested. Now it is estimated that we need to invest more than 100 million. Under such conditions, due to < a href=" //www.sjfzxm.com "> Huidong shoes enterprises < /a > generally small, it is difficult to create brands.

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< p > Mr. Liu told reporters that most shoe factory owners in the "smashing money" to make the brand and continue to OEM processing profits, most of them choose the latter, because brand building is slow, OEM can save design and promotion costs, but also can reduce operational risk, enabling enterprises to expand production scale.

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Objectively speaking, most of the local shoe enterprises in Huidong are villagers and fishermen who "wash their feet on the fields". Their own concept of brand is relatively vague, so it is difficult to form a consensus on P.

"Wang said that although there are difficulties, but a small number of shoe companies are trying to pform and create brands.

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< p > according to the introduction, in January this year, the brand of "fragrant love" created by 6 shoe companies in Huidong successfully won the commentary on the "China famous trademark", thus ending the history of Huidong's 30 years' shoe industry development without state-level well-known trademarks. The industry also said that under the current cold market situation of shoe industry, the brand operation of Huizhou shoe enterprises has won this breakthrough. It undoubtedly plays a strong role in the "a href=" //www.sjfzxm.com "Huidong shoes industry < /a >, and at the same time, it also plays a positive role in the future of more shoe enterprises taking the road of brand.

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< p > however, there are also insiders pointed out that Huidong shoe enterprises have only been evaluated "Guo Zi" until now, and on the other hand, they have exposed the short board of their industry development, and the path of creating small and micro private enterprises represented by Huidong shoe enterprises is still long.

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