Fashion Returnees Aiming At Light Luxury Products

　　 Light luxury Market has potential in China

According to the relevant statistics, in China's luxury goods consumption group, the consumption of light goods accounts for about 35%, and the rate of increase is fast. In department stores, consumers of light luxury goods are 25% more enthusiastic than the top ones. At present, "light luxury" from concept to reality, from price to design, relative to luxury goods, is more widely penetrated into the middle and high income groups, and is also attracting some rising low-income people. The rising of per capita income makes the target group of light luxury goods increasing.

Dean of wealth Quality Research Institute Zhou Ting With the gradual growth of consumers and the improvement of information transparency, consumers began to pay attention to "cost performance" when purchasing luxury goods. As a part of China's huge market, the market potential of light luxury brands can not be ignored.

　　 Holding light returnees industry returnees advantage

For luxury goods, the experience of returnees who have studied abroad is relatively deeper. It has inherent advantages when transplanted the life experience and cultural meaning of foreign luxury goods into the light luxury goods that they set up to meet the domestic consumption level.

Wu Yilei, the founder of "1/2 Eternity" (half of eternity), who was studying in London, said that "our shirts, whether they are brand positioning or overall style, are integrated into the British style, so that visitors will have a fresh sense of distance."

Zhang Yangzheng, vice president of strategy and career development of fashion media group, believes that entrepreneurial opportunities to meet individual needs are coming. This group of people knows a lot about taste, has seen very good things, and has overseas experience.

　　 Tap the market potential and create light luxury brands

In fact, some returnees have turned this advantage into a real brand creation and achieved success.

Because supermarkets can't buy high-quality towels they want, returnees realize that there is a gap in the domestic high-grade towel market. So she set up a towels brand "YICASA", positioning high-end towels. Due to the product quality and technology, her products are absolutely competitive, and the tablet has always been very good. In the US, returnees Pu Yi set up a flower shop called "Roseonly" (special love) in Beijing. The rose was positioned as a light luxury item "only one person in a lifetime". In less than a year, the brand was successfully created and its turnover was over 500 million yuan.

"People have the pursuit of better material life needs, light luxury consumption for many white-collar workers tiptoe can be met, the market has better foundation and greater potential." Zhong Zhiyuan consulting company Ma said.