How To Conduct Clothing Pricing Strategy

First, from the characteristics of fashion laws and the characteristics of production and sales.

One of the most popular features of modern fashion is speed up and cycle shortening.

To adapt to this, the production and marketing links tend to be characterized by small batch and multiple varieties.

The reduction of the number of sub products will inevitably lead to a corresponding increase in production costs and circulation costs. In order to recover the cost in the short term and gain profits, it is objectively required that the price of the fashion should be set higher in the early stage of putting the market into operation.

The initial purchase of fashionable clothing is often a high income consumer.

These people are not very sensitive to price, but they pay great attention to the brand, style and quality of fashion. As long as the products with unique style and high quality can induce their desire to buy.

Therefore, skimming pricing strategy can adapt to the characteristics of this market, and also bring huge profits to the enterprises.

To a certain extent, price is a sign of product quality. The price of new products will give consumers the impression that their quality is good or bad.

In the market, many people have the idea of "no room for good goods, good goods are not cheap", and some consumers think that buying and using high priced brand names represents their status and status.

The selection of skim oil pricing strategy for fashionable fashion is to cater to the psychological characteristics of these consumers, and also embodies the basic principles of product quality based pricing.

Along with the rapid development of garment processing industry, clothing sales are saturated and customers' selectivity is obviously strengthened. A fashion can not be maintained for a long time. In the face of fierce market competition, when new products are listed in the market advantage, the strategy of high price sales is adopted to win back the profits in the short term, so that other enterprises can sell their products in a timely manner even if the similar products are launched again, so as to avoid the backlog of products and, to a certain extent, inhibit the competition of their peers.

We must pay attention to several problems when using skim oil pricing strategy: first, the market must be properly chosen, and the factors of economy, culture and pportation should be considered comprehensively.

Secondly, fashion pricing should be moderate, and products must be sold with a certain amount.

Third, pay attention to adjusting the price at any time to prevent unmarketable sales.

Product backlog.

The pricing of shirts, pajamas and underpants should be permeable pricing strategy (also known as low price strategy).