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There Is No Incompetent Customer, Only The Incompetent Clothing Guide.

2015/2/2 20:44:00 16

CustomerCompetentClothingShopping Guide

First, we can not wait to popularize product knowledge to customers, introduce the brand background, focus on rendering the popularity of the current product, and then start by making a strong effort to list the shortcomings of the relevant competitors, trying to get customers to directly dispel the idea of going to other stores to see and even negate the original purchase plan of customers.

From the point of view of the salesperson, my customers are my customers.

Customers have limited time to stay after entering the store, and they may leave at any time.

First, inculcate some ideas that are beneficial to our customers, and try to brainwash the customers, so that customers can form a value judgment standard that is good for me. We should clean up the competitors' products in the customer's purchase intention from the angle of prevention, preferably on the spot.

But from a customer's perspective, it's another story.

The money is in my hands, the right to choose is in my hands, and it is not urgent to buy it. It can be fully finalized than the N shop. The more anxious it is to sell, the less let me go to other shops to see, the more ghosts in my heart.

Besides, you have completely taken me as an amateur. Do you think I don't understand anything? I've been to other shops.

Moreover, people are more comprehensive than you. Even the introduction of the salesperson in this shop has some misleading elements in it.

First of all, we can not shift our responsibilities to

customer

There are only incompetent salesmen and no incompetent customers. The problem must be on ourselves.

As a salesperson, we have to think clearly about whether a customer has ever been to other stores before entering our store. As long as he enters other stores, he will inevitably have business personnel to make relevant information. It is very difficult to ensure that other business people can really stand on a completely objective and real position when analyzing customer needs and introducing products.

It can be predicted that the probability of occurrence of four kinds of competitors may be relatively high.

1. carry out basic

professional knowledge

The popularization work;

2. in the analysis of customer needs and introduction of the market situation, selective introduction of their own products is conducive to the situation;

3., it is possible to expose its shortcomings and problems according to the characteristics of its competitors, magnify the negative direction of competitors, or even make a false move, confuse the black and white and mislead customers.

4. competitors

office personnel

We also want to get the customers straight and try to prevent customers from going to other stores to see the plan.

In recent years, the popular business ideas of various kinds of on-site quick pactions will also encourage business people to ignore customers' freedom of choice, and to some extent, oppress customers to make quick turnover.

At the same time, many customers also like to make use of this point, and use this store's salesmen to deal with another store's salesperson when they listen to the introduction of the salesperson, one is to quickly strengthen their professional knowledge, and to install other professionals in the other stores. Two is to use professional knowledge and price information to deal with another shop salesperson, and the three is to make full use of the mutual attack among business people to suppress each other.


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